Adsense and Adwords - A winning combination

Currently, Leet Software is monetized solely by Adsense.

After trying out different monetization schemes (banners, CPM, PTR) on this site, I have come to the conclusion that Adsense is hands-down the best option. For one, you have no fear of not getting paid - it’s Google, after all, the ad formats are endlessly customizable, and I’ve found customer support to be good. Ad-targeting is typically spot on.


Google’s pay-per-click advertising program, Adwords, is also a great supplement to driving visitors to your site. Adwords offers a variety of options in terms of advertising budget, and geotargeting is strong. Google also currently holds market share, so Adwords can deliver volume and conversions like no other compared to its competitors MSN Adcenter and Yahoo Search Marketing.